Home > Webmaster News > Internet News > Yahoo Buys An Ad Company

Yahoo Buys An Ad Company

With all the different things happening with Bing and Google it gets a bit hard to keep up with Yahoo as-well. However the gentle giant is far from sleeping. Yahoo seems to be putting some serious focus behind driving their advertising revenues up, as evident following a recent acquisition of Luminate – an advertising company which places ads within images.

Luminate claims that its novel crowdsourcing and image detection technology has fundamentally changed how advertisers and publishers think about their image content.

Previously to the acquisition by Yahoo the Luminate advertising network had roughly 10,000 publishers – and alas all 10,000 of those publishers are now looking for a new network to join.

The JavaScript snippets many publishers used will no longer function on their sites. Final payments for each site that has earned over $10 will be delivered by September 30, 2014. Direct advertisers will be refunded the remainder of their balance by the same date.

All Luminate publishers, advertisers and experts will be able to login and access account information until October 1, 2014.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

Check Also

Facebook No Longer Banning Cryptocurrency Ads

There’s a bit of a global ban on cryptocurrency related advertisements right now. Google, Twitter, ...

Like every other website, this site uses cookies to analyze our traffic. Cookies may also be utilized by our advertisers and partners. By using this website you agree to the use of said cookies. More Information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings, continuing to navigate past this message, or you click "Accept" below then you are consenting to the use of cookies on the Rapid Purple website.

Close