Back at the start of December 2014 I had written about the increasing use of Yahoo search – primarily thanks to Firefox. As usual this was all based on the latest StatCounter statistics and the final numbers for December 2014 have now been published, with Yahoo claiming 10.4 percent of the US search share, up from 8.6 percent in November. Google on the other hand dropped from 77.3 percent to 75.2 percent in the same time period. That’s its lowest search share in the US since StatCounter began recording search data in 2010.
Now I hear what you’re saying, 8.6% to 10.4% might not seem like a massive upgrade, however this now puts Yahoo just 2.1% behind Bing which currently has a 12.5% share of the US search market. Furthermore this is the highest share that Yahoo has claimed since 2009. Not that Microsoft is going to be worried about the competition — Yahoo search is powered by Bing anyway, and Google is the ultimate target for both.