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Marketing News

In this digital age it’s important for any business owner to be aware of the various new technologies, formats, and advertising methods that are available to them. Unfortunately, much like everything else in this day and age, there is just way too much gossip and news in the marketing community to effectively keep up. Here we offer a curated collection of news directly related to small business marketing,

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Google AdWords Bans Merchant Cash Advance Ads

Google has been fighting an ongoing battle against payday loans for many years now. In-fact they even have an algorithm dedicated to fighting payday loans. Unfortunately the algorithm has went a bit off-track recently, and it took merchant cash advances down with it. As you can see in the screenshot below, a search for merchant cash advance no-longer brings up any ...

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Infographic: Snapchat Used By Only 7% Of Marketers

Even though Snapchat is considered to be the favorite social network for the young, the platform has not been seeing a whole lot of use by online marketers. According to a recent report by the Social Media Examiner, which is based on the replies of 5700 marketing professionals, Snapchat was used by a mere 7% of them in the first quarter of ...

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Infographic: Top 25 Most Expensive Google AdWords Keywords

More and more businesses are turning to PPC advertising these days, and that means that keyword research is more important than ever. Choosing the right set of keywords can be the difference between wasting your budget entirely and getting the most out of your Google AdWords campaign. To help out, WordStream has put together the following infographic showcasing the top ...

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Google Rolls Out Verified Customer Reviews

Reviews are a great way to make sure your business stands out on Google, and Google just changed the game. Verified Customer Reviews lets your users leave a review directly after making a purchase from your website. These reviews then go to grow your overall review rating on Google, as well as your seller rating – and that goes a ...

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Automate Your PPC Campaigns with Google AdWords Smart Display Ads

As a business owner it’s often difficult to get started with a PPC advertising campaign. Google AdWords offers alot of different targeting and remarketing options which can feel rather daunting at first. As you progress through your campaigns, the constant monitoring and tweaking can feel rather tedious, especially if you don’t have the budget to hire a dedicated marketing agency ...

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Pinterest is Getting Serious About PPC

After months of testing, and with a reach surpassing 150 million unique monthly users, Pinterest is finally ready to jump into the PPC world. Pinterest is common destination for those looking for products and ideas with roughly 2 billion searches each month. Capitalizing on these stats could prove extremely beneficial for Pinterest. The current plan is to run ads on ...

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Google Rolls Out New Merchant Center

Are you the webmaster of an eCommerce website/business? If so – you’ve probably heard of Google Merchant Center by now – and if not there is literally no better time to start using it than right now! Google Merchant Center is THE way to get your products and inventory listed within Google.com and other partner websites, and this week Google has ...

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Build Your Brand Awareness With Facebook Advertising

A major reason behind establishing an online presence for your business is brand awareness, and to help business owners build their brand awareness Facebook has began rolling out a brand new advertising objective specifically for brand awareness.  The new objective automatically optimizes your campaign towards reach and attention – focusing on reaching the largest number of people who spend a longer ...

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Analyze Your Twitter Activity with Engage for iOS

Want to really understand what your Twitter account is doing for your business? Want to get some cold hard data about your tweets activity? Check out Twitter Engage for iOS – a brand new app that lets anyone analyse their tweet activity. The app gives you a real-time view of your accounts Likes, Retweets, Mentions & Impressions – however there ...

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Microsoft Bans Tech Support & Password Recovery Ads in Bing

You know whats annoying? Scams. I hate them. You hate them. Microsoft also hates them – and since 175,000 Microsoft customers complained about tech support and password recovery ads leading to scams – Microsoft has decided to ban these ads entirely from Bing. A new change in their advertising policy bans any ads that provide tech support or password recovery services. The ...

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Top 100 Most Expensive Google PPC Keywords

Chris Lake, co-founder of Empirical Proof, recently data-mined a slew of data provided by SEMrush in an effort to find the most valuable terms in Google pay-per-click. He then compiled this data and formed a list of the top 100 most expensive Google Adwords keywords! Check it out below: Without much surprise, legal keywords dominated the list, making up 78% ...

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Google Goes To War Against Clickjacking

There you are – browsing the web – searching for that cat scratching post you saw on someone’s Facebook – when suddenly you see it in a Google ad! You happily click it and then bam – you are redirected somewhere totally different – reading about the latest in celebrity breast implants?! Welcome to the world of clickjacking. Clickjacking sucks – and anyone who ...

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Infographic: Snapchat Stats For Marketers

Snapchat is still a relatively new piece of technology in the marketing space, and while it has achieved immense popularity among it’s users in a rather short period of time – the marketing world is still piecing together the data and coming up with various marketing campaigns that can utilize Snapchat effectively. That said – MarketingProfs has put together a new ...

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Introducing The Pantone Colors of the Year for 2016

At the end of every year it has become tradition that Pantone picks out a color for the upcoming year. As you can see, its the end of the year, and as tradition calls for Pantone has chosen the Color of the Year for 2016 – or rather two colors. The colors selected, based on a slew of different factors, such ...

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Yahoo Launches Product Ads Right On-Time For The Holidays

Yahoo has recently launched Product Ads – letting advertisers reach customers with direct call-to-action ads for their products, and right on time for the holiday shopping spree that most of us have to go through.  Considering that recent studies show that 44% of consumers look to a search engine when researching their holiday gifts, and the fact that Google has done quiet ...

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Facebook Launches Slideshow Video Advertisements

Video advertising is growing ever more popular across social networks – alas not everyone has the budget to create a video advertisement for their business, and furthermore not everyone is on an internet connection that can comfortably stream that video. No worries though – Facebook is here with the solution – slideshows. Facebook has launched a slideshow builder – available ...

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