Bing recently released a slew of data for their advertisers allowing them to get a glimpse at the Bing audience demographics. comScore compiled this data and came out with some extremely interesting facts:
- Bing users spend 22% more online than average Internet searchers
- One-third of the Bing Ads audience has a household income of $100,000 or more.
- 40 million retail searchers not reached on Google
Other demographic details show that half of Bing users are married, the majority have no children, and 44 percent are college-educated. Additionally, more than 70 percent are older than 34. This is the first time we’ve seen audience statistics on the Bing search user and breaking it down into verticals is especially helpful. The data does include Yahoo, though it’s unknown how the Yahoo searcher impacts the overall numbers.
The real take-away from this is just how purchase-powerful the Bing audience is. This is of great data to all marketers – especially those working with retail brands. The statistics and Bing Ads audience tool can be found on the Bing Ads website. Furthermore a .pdf document is also available for download with slightly different graphs of the data.