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Facebook Changes How Cost Per Click is Measured

When it comes to running Facebook ads – you’re cost-per-click used to factor in actual engagements such as likes & shares across the Facebook network – however this doesn’t really help anyone’s ROI and personally it has bothered me since about 2012. Luckily Facebook has announced this week that they’ve changed how CPC is measured – taking comments, shares and likes out of the equation. From this point on CPC will apply only to the following:

  • clicks to visit a website
  • Call-to-action clicks that go to a website
  • Clicks that install an app
  • Clicks that go to a Facebook canvas app
  • Clicks that view a video on another website

Now whether you’re paying for engagement or for clicks this change is sure to help everyone’s budgets because, trust me, you’re all spending a little bit extra. This change will automatically go into effect on you’re account – so nothing is required on you’re end.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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