Facebook always let you manage ads in some way via their existing applications – however with two million active advertisers now Facebook has decided to go ahead and launch a brand new app dedicated to advertisers which should make it easier to manage ads on the go. Using the app, marketers can:
Track ad performance
Edit existing ads
Edit ad budgets and schedules
Receive push notifications
The new app is available for iOS right now within the US, and will be available worldwide in the next few weeks. An Android version is expected to launch later on in the year.
Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.