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Facebook Launches Slideshow Video Advertisements

Video advertising is growing ever more popular across social networks – alas not everyone has the budget to create a video advertisement for their business, and furthermore not everyone is on an internet connection that can comfortably stream that video. No worries though – Facebook is here with the solution – slideshows.

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Facebook has launched a slideshow builder – available for most advertisers within Power Editor and Ads Manager – and allows anyone to easily combine images together to create a low-bandwidth and engaging video advertisement.

Slideshow reduces the need for video production time and resources, and because of its smaller file size, it extends eye-catching ads to people on basic devices or with poor connectivity. In early testing, we found that a 15-second slideshow can be up to 5x smaller in file size than a video of the same length. Slideshow uses video-like motion and no sound, giving advertisers a new way to tell brand stories to people everywhere.

Give slideshow a try next time you want to launch a video advertising campaign on Facebook and see how it works for your target audience!

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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