Back in July Google had introduced fav icons to their text ads – thus helping to increase click-thru rates. Unfortunately when Google announced their new Adsense formats back in September – these favicons were now removed. On October 15th, Google quietly mentioned on Google+ that they are working on bringing back the favicons. They said the favicons will be added to the new ad formats in the future.
You may have noticed that the favicons have gone missing — but don’t worry, we’re reintroducing them over the coming weeks to help make advertisers more recognizable to your users. As before, the favicon will appear next to an advertiser’s URL.
I am sure many of you will be happy to see the favicons brought back. It’s a great way to help establish branding, and improve the CTR – which helps publishers and advertisers alike. If you don’t have a favicon for your site yet, check out the Rapid Purple Favicon Generator which makes it extremely easy to create a Favicon from any image.