If you run a B2B business then marketing on LinkedIn is extremely important for you. You want to make sure other business owners see your services – and there’s no better place to do that than on a social media platform made specifically for business owners and professionals. Plus you can now setup remarketing campaigns to target people you already know thanks to the recent launch of LinkedIn Matched Audiences.
Matched Audiences let’s you easily retarget your website visitors, email list subscribers, and company contacts. You can even reach specific people within a certain company with Account Targeting. If you have ever setup a remarketing campaign on Facebook to target an existing list of emails, you’ll feel right at home setting up a campaign with LinkedIn. The process is essentially the same.
With Matched Audiences you can use LinkedIn to retarget your website visitors, market to your contacts from your customer databases and marketing automation platforms, and reach decision makers at target companies for your account-based marketing programs. Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue.
Learn more about LinkedIn Matched Audiences here, and checkout the explainer video below.