Why is opt in email marketing so important for any business? When people opt in to your list, it means they have an interest in your product/service and want to hear more from you. For most businesses, a list of subscribers brings in more profits than any other single marketing or promotion tactic. Why is this? Through your messages, you build relationships; those on your list come to know and trust your recommendations, and they’re likely to spend money with you.
That being said, why is opt in email marketing so essential? Today, spam is a huge problem – and it’s against the law. You want those on your list to opt-in so that you know they are interested in your offer. Sending spam emails is just not good business, and it could actually ruin your reputation.
Opt in email marketing is considered targeted email marketing, because you are sending your messages to a specific and laser targeted group of subscribers. This process normally involves offering a free newsletter or e-course or free report or ebook as an incentive to sign up to your list. When someone has come from an article or other content and signs up to receive your offer, they are interested in your product/services. This helps make any business far more successful and profitable than being without a targeted list.
There are dozens of opt in email marketing services available today. Some offer all of the tools and features you need to manage and track many different lists, while others are more limited in their abilities. Which company you choose depends on several factors, including budget, ease of use and which features you need in order to be able to market effectively.
Many companies today offer a free trial period, so that you can decide if the email marketing services meet your needs. Some features and tools you can expect with many providers include the ability to develop and analyze several different lists of subscribers, newsletter capabilities, subscriber surveys and unlimited messages.
There are many benefits to opt in email marketing, the most important being that you can potentially market related products and services to your subscribers for months or even years. By taking good care of your subscribers and building trusting relationships, your list will take care of you resulting in a profitable, thriving business.