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Marketing News

In this digital age it’s important for any business owner to be aware of the various new technologies, formats, and advertising methods that are available to them. Unfortunately, much like everything else in this day and age, there is just way too much gossip and news in the marketing community to effectively keep up. Here we offer a curated collection of news directly related to small business marketing,

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Google Adwords Display Network Is Going 100% Viewable CPM

Google has recently announced a rather huge change towards what they consider a view when it comes to Google Adwords advertising. Subsequently that change for Adwords advertisers also applied a huge change in the income for Google Adsense publishers. In a nutshell Google has stated that they are working on making sure that advertisers only have to pay for ad impressions that ...

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Kick Your Marketing Up A Notch With 360 Degree Video Ads

What do you usually do when you see a YouTube ad? Do you wait for the “skip ad” button to pop up so you can get to your desired video as fast as possible? Frankly I don’t blame you. Alot of ads these days have gotten rather predictable and extremely boring. Well what if the ad you were watching required ...

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Bing Launches 5 New Ad Extensions To Help Increase Your Advertising Performance

Bing Ads have been ever growing in popularity – currently advertising to an audience of over 167 million monthly searchers – which statistics have shown hold more buying power than most. To help improve the advertising experience and help increase visibility and performance for advertisers Bing has introduced three brand new ad extensions: Callout Extensions to provide additional, non-clickable, text. ...

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Paid for Your Yelp Reviews? Yelp Might Blow Up Your Spot. 

Yelp has always been against paid reviews, and considering the fact that their platform is intended to be a place where consumers can get honest reviews about the places they want to visit – it makes complete sense that they would be against anyone trying to “game” their system. Now you might bring up “well what about when Yelp hides ...

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Infographic: 42% Of Us Check Our Emails In The Bathroom

Since the concept of emails has been around for such a long time it’s common to think that it may be a dying piece of technology – especially with today’s smart watches, push notifications & all the various messengers available out there. Boy would you be wrong. Email is far from dead. In-fact a recent study from Adobe has shown ...

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Google Chrome No Longer Displays Flash Ads

Starting right meow, Google Chrome will no longer happily support Flash based AdWords advertisements – and as such will no longer show them. Like at all. To help designers along Google made a post on Google+ yesterday showcasing some methods to migrate their Flash based ads over to HTML5. If you’re big on using Flash for your PPC campaigns – ...

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Ad Blocking Is Killing Your Favorite Websites

Websites that offer free resources, be it services or simply news, rely on advertising to stay alive. However a recent report from Adobe & PageFair shows that ad blocking will cost publishers nearly $22 billion throughout 2015, and $41.4 billion by 2016. As an avid Internet user I can understand how advertisements can be annoying – and frankly there are ...

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Infographic: We Like 4,166,667 Posts Per Minute On Facebook

DOMO, a business management platform in the cloud, has compiled an infographic showcasing how much Internet activity happens every minute across sites like Facebook, Twitter, Instagram, Amazon, Netflix, Snapchat, Vine, Uber, and more. The infographic embedded below shows some staggering info that says two things. There is absolutely no excuse for a business to NOT be utilizing the social networks ...

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Bing Users Hold Alot of Purchasing Power

Bing recently released a slew of data for their advertisers allowing them to get a glimpse at the Bing audience demographics. comScore compiled this data and came out with some extremely interesting facts: Bing users spend 22% more online than average Internet searchers One-third of the Bing Ads audience has a household income of $100,000 or more. 40 million retail searchers ...

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Google Launches Buy It Now Button for Mobile Shoppers

Google has announced the launch of a Buy It Now button for mobile shoppers in an effort to help improve the shopping and comparing process for users. Clicking on a Buy It Now listing will bring the shopper to a retailer-branded page provided by Google where they can easily and securely complete their checkout process using the payment credentials associated with ...

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Facebook Changes How Cost Per Click is Measured

When it comes to running Facebook ads – you’re cost-per-click used to factor in actual engagements such as likes & shares across the Facebook network – however this doesn’t really help anyone’s ROI and personally it has bothered me since about 2012. Luckily Facebook has announced this week that they’ve changed how CPC is measured – taking comments, shares and ...

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Microsoft Introduces Advanced Demographic Targeting for Bing Ads

Bing has introduced much more in-depth demographic targeting options that Bing advertisers can now utilize. Advanced Targeting as Bing refers to it allows advertisers to segment their audience by age, gender, device type, and time of day. Your bids will then automatically adjust to ensure visibility when your audience is searching. US advertisers using Bing Ads are able to make ...

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Bing Taking Over Google’s Job at AOL

In a rather surprising move Microsoft has decided to jump out of the digital ad sales market, signing a deal with AOL to take over Microsoft’s responsibility for sales of display, mobile and video ads across Microsoft properties in the markets of Brazil, Canada, France, Germany, Italy, Japan, Spain, United Kingdom and the United States. Over the past 10 years or so ...

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Request A Facebook Bluetooth Beacon For Your Business

The assumption I made a few days back in my Facebook Beacon update video regarding the nearing launch of the Facebook Beacons has been confirmed as Facebook rolls out a dedicated page allowing page admins to see if any of their business pages are eligible for a Beacon right away, or request a Facebook Bluetooth Beacon for their business. Furthermore ...

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iOS 9 Safari Browser Will Feature Ad Blocking

According to a Nieman Lab report, Apple’s developer documentation for the new Safari browser features notice of content blocking extensions intended to offer a way to block various resources from a website. The direct quote from the documentation states: The new Safari release brings Content Blocking Safari Extensions to iOS. Content Blocking gives your extensions a fast and efficient way ...

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Google Expands Product List Ads to YouTube

Google has announced that it’s extending product listing ads to YouTube via TrueView for Shopping – a brand new ad format that lets advertisers run product ads within related-content videos. According to a report that Google released last month – how-to searches have seen a 70% increase with over a hundred million hours of such content having been watched in ...

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USPS Wants To Bridge Direct Mail & Digital Marketing

A-lot of us tend to overlook snail mail these days considering how technology-oriented we are these days. Our notifications come to our phones, directly to our desktops, to our emails. Letters and physical mail is generally reserved for online shopping these days – and the USPS seems to be extremely aware of all of this. As such they have started ...

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Facebook To Launch Live Chat Support for Small Business Advertisers

Looking to dive into the world of Facebook advertising for your own small business but have no clue where to start? In the past you were left contacting outside ad-specialists like myself, or reading through various blogs and help articles to get the answers you needed – however Facebook is determined to change that by launching online chat support. Through ...

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Adobe & Microsoft Team Up For An Integrated Marketing Solution

I feel like we’re talking about new partnerships here all day today. Google & Twitter, Google & Apple, and now Adobe & Microsoft who announced the integration of Adobe’s Marketing Cloud Solutions with Microsoft’s Dynamics CRM. The partnership will offer businesses an integrated CRM-marketing solution across a range of industry segments including financial services, travel and leisure. It’s aimed at helping ...

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