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Marketing News

In this digital age it’s important for any business owner to be aware of the various new technologies, formats, and advertising methods that are available to them. Unfortunately, much like everything else in this day and age, there is just way too much gossip and news in the marketing community to effectively keep up. Here we offer a curated collection of news directly related to small business marketing,

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Google Expands Product List Ads to YouTube

Google has announced that it’s extending product listing ads to YouTube via TrueView for Shopping – a brand new ad format that lets advertisers run product ads within related-content videos. According to a report that Google released last month – how-to searches have seen a 70% increase with over a hundred million hours of such content having been watched in ...

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USPS Wants To Bridge Direct Mail & Digital Marketing

A-lot of us tend to overlook snail mail these days considering how technology-oriented we are these days. Our notifications come to our phones, directly to our desktops, to our emails. Letters and physical mail is generally reserved for online shopping these days – and the USPS seems to be extremely aware of all of this. As such they have started ...

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Facebook To Launch Live Chat Support for Small Business Advertisers

Looking to dive into the world of Facebook advertising for your own small business but have no clue where to start? In the past you were left contacting outside ad-specialists like myself, or reading through various blogs and help articles to get the answers you needed – however Facebook is determined to change that by launching online chat support. Through ...

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Adobe & Microsoft Team Up For An Integrated Marketing Solution

I feel like we’re talking about new partnerships here all day today. Google & Twitter, Google & Apple, and now Adobe & Microsoft who announced the integration of Adobe’s Marketing Cloud Solutions with Microsoft’s Dynamics CRM. The partnership will offer businesses an integrated CRM-marketing solution across a range of industry segments including financial services, travel and leisure. It’s aimed at helping ...

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Facebook To Tell Marketers Data About What Your Posting

With all the work these last couple weeks in bringing the new version of Rapid Purple to beta I somehow managed to overlook a news release from Facebook introducing topic data to marketers. For those of you unfamiliar with the term, topic data is essentially exactly what it sounds like. Data about a specific topic. What demographic is discussing a specific ...

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Facebook Launches Dedicated App For Advertisers

Facebook always let you manage ads in some way via their existing applications – however with two million active advertisers now Facebook has decided to go ahead and launch a brand new app dedicated to advertisers which should make it easier to manage ads on the go. Using the app, marketers can: Track ad performance Edit existing ads Edit ad budgets ...

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Google Adwords Introduces Countdown Ad Widget Right On-Time for the Holidays

Earlier this week Google announced a brand new ad widget which allows you to place a dynamic countdown into your Google Adwords ads. This includes the ability to set the following features within your ad copy: the number of days, hours, or minutes left to ship their holiday presents in time daily discounts or promotions for your hottest deals most-up-to date ...

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Email is 2014’s Top Marketing Tool

Technology has had a major impact on the world of marketing, making it possible to target customers more accurately than ever before. However, when it comes to selecting the best tool to deliver a message there’s still confusion, especially since the rise in importance of social networks. A new survey by email marketing brand Campaigner looks at the technologies businesses ...

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Business Tips for the Holidays from Google

Jade Wang, a member of the Google Business Help team, made a new post over at the Google Business Help forums with a set of tips for businesses to make the most of the holiday season. There’s some good tips in here and I thought it would be appropriate to share them here: Got special holiday hours? Let your customers ...

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Google Launches New Features to Improve Online Shopping Campaigns

With Thanksgiving right around the corner, and Christmas and New Years coming up soon after Google wants to make sure their eCommerce advertisers can make the most of the holiday season through their shopping campaigns. As such they have introduced a slew of new features specifically designed to help users boost their marketing campaigns. First up is a brand new auction ...

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Google Removes Carousel From Local Listings

Back in June last year I had first mentioned the introduction of the carousel display for Google local listings which was loved by many business owners allowing alot more businesses to be on the first page for a search result. Sadly Google has officially dropped the black carousel user interface from their local listings. So now if you run a search ...

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Google Trends Now Shows Trending YouTube Videos

The Google Trends is a great little service that lets you easily keep up with all the popular news of the day. This used to be based solely on searches, however as of yesterday Google Trends will now also showcase trending Youtube videos which will surely have video marketers excited. If you click into Trending on Youtube you’ll be able ...

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Yahoo Buys Video Ad Platform BrightRoll for $640 Million

In a press release issued late last night Yahoo has announced that they have closed the deal with BrightRoll, the digital video advertising service purchasing it for $640 million (€514 million). This new purchase gives Yahoo a fighting chance at becoming the huge video advertising platform they’ve been wanting to achieve. “Video, along with mobile, social, and native, is driving a surge ...

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Google PPC Ads Are Getting Cheaper

Statistica has released quiet an interesting report showing that the average cost of Google pay-per-click ads is steadily decreasing – all while Google’s revenue steadily increases showing a 20% increase in revenue for the 3rd quarter of 2014. So if you’ve been on the fence about making the jump into PPC marketing for your business – now looks like a ...

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Apple Spotlight Search Data Shared With Bing

If you’re an avid Apple fan chances are you’ve already heard about the new and improved Spotlight Search within the new Yosemite Apple operating system for Mac. Spotlight Search gives the company access to people’s search queries, but also to the location of their computers by tracking your IP address to a geographic region. You’re only way to avoid that ...

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