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Marketing News

In this digital age it’s important for any business owner to be aware of the various new technologies, formats, and advertising methods that are available to them. Unfortunately, much like everything else in this day and age, there is just way too much gossip and news in the marketing community to effectively keep up. Here we offer a curated collection of news directly related to small business marketing,

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Sharing Links on Twitter Gets Harder

As of February 20th, 2013, you’re going to have two fewer characters to send a message on Twitter when you’re sharing a link. The t.co wrapper that Twitter is using to shorten web addresses is lengthening from 20 to 22 reserved characters. This means that any link you share will now take up two more spaces that you could previously use for letters. ...

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New Focus on Google Adwords Sitelinks Policy

Sitelinks give users a choice of destinations on your website that they can visit directly from your text ads. Hopefully you’ve already been using sitelinks to improve your Adwords campaign performance; and if so – make sure to pay close attention to Google’s Adwords Sitelinks policy so you do not run the risk of being penalized. If you aren’t advertising with ...

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Upcoming Free Webinars from HubSpot

HubSpot, the pioneer of inbound marketing offers all-in-one marketing software that has aided more than 7,500 companies in 45 countries attract leads and convert them into customers. Additionally, Hubspot’s focus on educating their clients has helped many companies navigate the always-evolving web of internet growth and change; as the free e-book on the left should already show. HubSpot’s commitment to ...

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Email Marketing Tips for Mobile Devices

More than ever, people get their email on their mobile device. For email marketers, this has game changing implications for how your messages are delivered and received. Not only is mobile marketing on the rise, every day brings new developments in technology and user behavior. Smartphones and other mobile devices should always be included in planning your email marketing campaigns ...

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VerticalResponse Launches Social Dashboard

VerticalResponse has recently announced the launch of VerticalResponse Social – a new addition to their family of services which allows you to manage all of your email marketing AND social media marketing from one easy-to-use dashboard in your VerticalResponse account.  A great plus to this is that VerticalResponse Social takes the guesswork out of what to share with your social ...

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Ready For Black Friday?

Experts expect a record-breaking holiday season for ecommerce sales, with estimates reaching upward of $36.5 billion. Of course, the official kickoff to this critical selling period comes with the Thanksgiving holiday, quickly followed by Black Friday, Small Business Saturday, and Cyber Monday. To make the most of these events, check out this whitepaper from ecommerce provider, Volusion, “2011 Ecommerce Survival Guide ...

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Online Marketing – What’s This Lingo?!

So you’ve purchased hosting, built and got your website up and running, and now you have started looking into online marketing methods and ways to increase the exposure your site gets. Adwords, Adsense, Analytics, Buying Cycle, Contextual Advertising, Monetize, Long Tails, Squeeze Pages – what does this all mean?! I agree jumping into online marketing can be a bit daunting ...

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Do All Email Marketing Companies Produce The Same Results?

If you’ve been online for any length of time, you know there are many email marketing companies that offer solutions for your marketing needs. The question is, do they all provide exceptional results that you can depend on time and time again? Do they all offer the features that you need to run an effective email marketing campaign? While it is true ...

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Embrace Non Traditional Marketing

A UK ad agency is paying students to advertise on their foreheads. Audi stole an A3 from a Manhattan dealership and recorded this on video – which quickly turned into a viral campaign as it spread across Facebook, Twitter, and hundreds of blogs and news sites.  These are examples of what is known as ‘non-traditional marketing’. In a world where ...

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Advantages of Web Based Email Marketing Providers

Many marketers and online business owners are not aware of the advantages of web based email marketing providers over purchasing their own software. While there are pros and cons for either side, professionals tend to choose web based email marketing providers for several reasons which we will discuss in this article. When it comes to building and maintaining a successful, profitable ...

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