Pantone has announced the official color of the year for 2018, and I’m super excited about it – since the new Pantone color of the year is Ultra Violet. Since the Pantone Color of the Year has always played a huge influence in branding & packaging design over the years, and I am excited to see more purple things out there. Pantone states that Ultra Violet communicates originality, ingenuity and visionary thinking that points us to the future.
There are two main color codes provided by Pantone for the official Ultra Violet color. These are:
For more resources surrounding the 2018 Pantone color of the year, check out the official page here, complete with eight sample color palettes.
Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He’s been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple – and online webmaster resources center; and Media Explode – a full service marketing agency.