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Pantone Color of the Year for 2019: Living Coral

Pantone has announced their choice for 2019’s Color of the Year – Living Coral. Since the Pantone Color of the Year has always played a huge influence in branding & packaging design over the years, I am looking forward to seeing how the new Living Coral color gets used over the course of the coming year.

Introducing the Pantone Color of the Year 2019, PANTONE 16-1546 Living Coral – an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression. #COY2019

Posted by Pantone on Wednesday, December 5, 2018

PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.

There are two main color codes provided by Pantone for the official Living Coral color. These are:

  • FF6F61
  • FF6D70

Those of you who make use of the physical Pantone color guides will be happy to know that the latest Pantone color swatches featuring the new Living Coral color are already available for purchase.

For more resources surrounding the 2019 Pantone color of the year, check out the official page here, complete with eight sample color palettes.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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