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Webmaster News

The World Wide Web is constantly evolving and growing – and as a webmaster it’s up to you to stay on top of all the latest and most important updates that may possibly affect you’re online presence. Here we do our best to offer a curated collection of webmaster news – touching base on SEO, Social Media, Online Marketing, & so much more.

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Infographic: Top 25 Most Expensive Google AdWords Keywords

More and more businesses are turning to PPC advertising these days, and that means that keyword research is more important than ever. Choosing the right set of keywords can be the difference between wasting your budget entirely and getting the most out of your Google AdWords campaign. To help out, WordStream has put together the following infographic showcasing the top ...

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Google Promises to Give Webmasters Voice Search Analytics

Those of you who follow me on Facebook probably saw my post a few days ago talking about the effects that voice search is having on the world of SEO. Fact is that voice search popularity is steadily increasing. Even Forbes has stated that 2017 is the year of voice search. As such you can be sure that the SEO ...

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Facebook Is Rolling Out Video Covers Instead of Photo Covers

Facebook has been heavily focusing on video content for a while now. Recently they have started testing out letting pages utilize videos as their Facebook cover photo – which introduces some amazing new marketing opportunities. The new video cover starts to play as soon as a Facebook page loads, and works across desktop and mobile devices. Facebook hasn’t really made ...

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Internet Trends 2017 Report Shows Slowing Internet Growth

The State of the Internet Trends Report for 2017 has been published, showcasing some pretty interesting information. Global smartphone growth is slowing, along with general Internet growth. Ad blocking is up to 18% for desktop users in USA and 24% in Canada. Voice search is up to 20% of mobile queries. China and India remain huge growth opportunities. 52% of AdWords ...

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Pingdom Launches Server Monitoring

Pingdom, the place you usually go to test how fast your website is loading, is now capable of offering full blown server monitoring! Thanks to a recent acquisition of Scout’s SaaS-based server monitoring technology, Pingdom has rolled out SolarWinds Pingdom Server Monitor – a full fledged server monitoring system complete with detailed metrics, SMS alerts, and detailed custom dashboards. “We’re ...

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Infographic: Why Learn Kotlin?

Now that Google has announced their official support for Kotlin as an Android development language there’s more reasons than ever to learn it. The new language was developed by JetBrains and runs on the Java Virtual Machine, and is steadily increasing in popularity. Plus Google has already announced that Android Studio 3.0 will feature Kotlin development tools! If you still ...

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Bing Launchs Free Chat Bots For Restaurants 

Bots are set to be the next big thing in marketing as more and more companies begin to incorporate chat bots into their campaigns. Bing is capitalizing on this growing trend by introducing a bot-powered chat system – enabled for most restaurant businesses across the United States. This lets users ask questions straight from Bing search results – and get immediate ...

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Google Rolls Out Verified Customer Reviews

Reviews are a great way to make sure your business stands out on Google, and Google just changed the game. Verified Customer Reviews lets your users leave a review directly after making a purchase from your website. These reviews then go to grow your overall review rating on Google, as well as your seller rating – and that goes a ...

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MailChimp Makes Automation Free For Everyone – Forever!

Automation is something that MailChimp does really well – offering a wide array of powerful marketing automation features. Features that were previously only accessible for paying members. However, as of this month, that’s all changed. MailChimp has made automation free for all! Users on the Forever Free, Monthly, Pro, and Pay As You Go plans can all setup automation campaigns ...

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Automate Your PPC Campaigns with Google AdWords Smart Display Ads

As a business owner it’s often difficult to get started with a PPC advertising campaign. Google AdWords offers alot of different targeting and remarketing options which can feel rather daunting at first. As you progress through your campaigns, the constant monitoring and tweaking can feel rather tedious, especially if you don’t have the budget to hire a dedicated marketing agency ...

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ESET Launches Free Cyber Security Awareness Training

The number of online threats are steadily rising and more and more of them are wreaking havoc on businesses due to improper staff training and awareness. Unfortunately most businesses just don’t have the necessary budget and resources to train their staff on proper online security measures. ESET wants to help with the launch of a new, totally free, cyber security ...

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Facebook Pixel Can Now Track Website Actions & Form Submission Data

The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...

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Google Confirms: SSL Ranking Boost Won’t Be Getting Any Stronger

Way back in 2014 Google announced the SSL ranking boost which gave a small ranking boost to all websites who switched over to HTTPS instead of HTTP. Since then talk about the SSL ranking boost has never really subsided – with people constantly looking to SSL as a quick way to increase their website rankings, and others constantly looking for ...

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Welcome OrangeAssassin – The Open Source Antispam Framework from SpamExperts

SpamAssasin by Apache has long been the standard in linux-based anti-spam filtering technology and comes as standard across most shared hosting platforms you may encounter. In-fact if you are using Apache with cPanel/WHM on your host right now – there’s a good chance that you have Apache SpamAssassin enabled and running. However the recent introduction of OrangeAssassin, an open-source replacement ...

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Instagram Goes to War on Fake Accounts – Shuts Down Instagress

No social network likes fake accounts. Facebook is constantly purging them from their databases, with 30k of them being deleted just last week. The move was sure to expand to Instagram eventually where bots and third-party providers have been happily offering fake comments, likes, and followers, for a very long time. In-fact, a study from 2015 which examined over 10 million ...

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Facebook Deletes 30,000+ Fake Accounts

Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability to detect fake accounts – ...

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Facebook Open Sources Litho – A UI Framework for Android Apps

During this week’s F8 developer conference Facebook announced their plans to open-source Litho – a declarative framework designed to build efficient user interfaces on Android platforms. In-fact this is the very same framework that Facebook uses to build it’s own Android apps – complete with built-in tools to improve scroll performance by 35%. The beauty of Litho is that it’s ...

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