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Webmaster News

The World Wide Web is constantly evolving and growing – and as a webmaster it’s up to you to stay on top of all the latest and most important updates that may possibly affect you’re online presence. Here we do our best to offer a curated collection of webmaster news – touching base on SEO, Social Media, Online Marketing, & so much more.

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Google Expands Product List Ads to YouTube

Google has announced that it’s extending product listing ads to YouTube via TrueView for Shopping – a brand new ad format that lets advertisers run product ads within related-content videos. According to a report that Google released last month – how-to searches have seen a 70% increase with over a hundred million hours of such content having been watched in ...

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DreamHost Launches DreamPress 2

Hosted on virtual private servers, DreamPress is a super fast and highly reliable managed WordPress hosting service offered by DreamHost. DreamPress 2 kicks things up a notch by including SSD drives, PHP 5.5 with OpCache & HHVM (Hip Hop Virtual Machine). For those of you who don’t know, HHVM is Facebook’s faster replacement for PHP and as of WordPress 3.9 – HHVM 2.0 ...

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Google Webmaster Tools Renamed to Google Search Console

Google announced a name change today to their almost decade old Google Webmaster Tools platform, renaming it to Google Search Console in an attempt to broaden the target audience. Google doesn’t want to limit the audience behind Webmaster Tools/Search Console to solely webmasters – they want small business owners, bloggers, designers, and essentially everyone to make use of the tools ...

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Twitter Has Quite The Decision To Make – Do They Do A Porn Purge Or Not?

Advertisers have caused quiet the stir regarding all the adult material on the Twitter network and the worry about their marketing content appearing next to or near porn-related posts. In-fact many companies have stopped their Twitter advertising campaigns due to this, such as global TV & data company Nielsen. What’s the solution? One solution proposed by analyst Robert Peck is to ...

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USPS Wants To Bridge Direct Mail & Digital Marketing

A-lot of us tend to overlook snail mail these days considering how technology-oriented we are these days. Our notifications come to our phones, directly to our desktops, to our emails. Letters and physical mail is generally reserved for online shopping these days – and the USPS seems to be extremely aware of all of this. As such they have started ...

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Bing Launches Their Own Mobilegeddon

Following in the footsteps of Google who recently implemented their own mobile-friendly algorithm, Bing announced that they too will add mobile friendliness as a ranking signal. If you remember Bing started showcasing mobile friendly badges in their search results a little while back – and according to yesterday’s post that was the start. Now Bing makes it very clear that ...

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Stop Wasting Your Time Setting Priority & Change Frequency Inside Your Sitemaps

Webmasters have always wondered the true importance of the priority and change frequency settings when generating XML sitemaps for their website – however we never really had any definite answer.   Various members of the SEO community & various webmasters have made their assumptions – however none of the big search engines have ever stood up and said anything … until now. ...

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Test Out The New Transparent Youtube Player in TestTube

The transparent video player that YouTube is testing is pretty awesome; however forcing YouTube to let you try it out took some work. Luckily the new player is now available in TestTube – YouTube’s own experiment playground much like Google Labs used to be. Right now there are 2 “experiments” listed there, 1 for 4K videos and the second for the ...

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Verizon Buys AOL for $4.4 Billion

There’s been some speculation lately in the tech community that Verizon may acquire AOL – and this week that speculation was proven to be correct as Verizon announced it has purchased AOL for $4.4 billion, or $40 per share. Verizon’s vision is to provide customers with a premium digital experience based on a global multiscreen network platform. This acquisition supports ...

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Google Rejects Your Right To Be Forgotten About 60% Of The Time

Google’s Right to be Forgotten came into play over a year ago now thanks to a European court ruling forcing Google to comply with requests from individuals to remove their names from search results; and originally started off by by Spaniard Mario Costeja González who wanted Google to remove search results that pointed to online articles about his home being ...

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Windows 10 Will Launch With 7 Versions

Windows 10 is coming this summer – and plenty of us are patiently waiting for that to come out – especially since the upgrade from Windows 7 or 8 will be completely free. In a blog post today Microsoft announced some more information regarding the various versions that Windows 10 will be released with. These are: Home Mobile Pro Enterprise ...

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Google Testing A New Value Alert Tag in Google Shopping Search Results

Google has been testing a new “Value Alert” tag to Google Shopping search engine results. The alert shows below the store name on the Google Shopping results page similar to the Special Offer tag or a star rating and seems to showcase items that are on sale. This was first spotted by Elizabeth Marsten at CommerceHub on Thursday; and since then SearchEngineLand, myself, ...

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Order Your Food from Your Google Search

Google has decided that ordering food is way too complicated these days – and as such figured they would follow along in the footsteps of Bing and let you order food directly from your search results. Well so long as your in the U.S. and the restaurant you want works with either Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu or MyPizza.com. So ...

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Applebot Is Live & Crawling Around

Apple posted a help document on May 5th this week confirming the existence of Applebot – Apple’s own web crawler. According to the help article Applebot is used by various Apple products such as Siri and Spotlight Suggestions; and it follows all robots.txt and robots meta tags rules. Considering that a TON of people search the web on a daily ...

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Google Makes Search Analytics Report Available to All Webmasters

Just a week ago I wrote on here about the new Search Analytics report that Google let me try out – showcasing an overview of website clicks, impressions, and position metrics. Well as of this morning you can try out the Search Analytics report yourself since Google officially rolled out that report to all webmasters. Go ahead and check it ...

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Facebook Working On Letting Publishers Post Entire Articles

Facebook’s recent focus on balancing their newsfeed algorithm suddenly makes sense as the Wall Street Journal breaks the news regarding Instant Articles – making news publishers content available in its entirety right on Facebook. Instant Articles could potentially launch as early as this month, and according to the Wall Street Journal report, Facebook has offered to change its customary revenue-sharing ...

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