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SEO Talk

SEO, or Search Engine Optimization, is an ever-changing game. Keeping up with just Google’s algorithm changes is a full-time job – but add Bing, Yahoo, and other search engines into the mix and things get really hectic. Here we offer a curated collection of the most important, relevant, and confirmed news from the SEO community.

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Google Confirms: SSL Ranking Boost Won’t Be Getting Any Stronger

Way back in 2014 Google announced the SSL ranking boost which gave a small ranking boost to all websites who switched over to HTTPS instead of HTTP. Since then talk about the SSL ranking boost has never really subsided – with people constantly looking to SSL as a quick way to increase their website rankings, and others constantly looking for ...

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Google Confirms: Domain Name Age Doesn’t Affect Search Rankings

The SEO community frequently talks about domain name age and debates it’s importance within the Google algorithm. As such it was inevitable that someone would finally ask John Mueller for an official answer, and John responded with his usual detailed reply: “no“. @_newsbulletin @methode no — John ?.o(???)o.? (@JohnMu) April 12, 2017 Check out more SEO confirmations from Google here.

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Submit New URLs To Google Straight From The Search Results Page

Remember the days when you would utilize various online services to submit your website to search engines? Thankfully this isn’t really required anymore and in-fact Google has made it easier than ever to submit your URL to them. Simply run a search for “submit to Google“, or anything similar. You will then be be shown a simple submission form at the ...

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Google Confirms: Quality Blog Comments Signify A Healthy Website

It’s always great to hear a confirmation from Google that helps showcase a positive ranking signal – and Gary Illyes latest tweet essentially gives us just that: DYK quality comments can be a signal of a healthy website? pic.twitter.com/Yugh9AhBWz — Gary Illyes ?( ? )? (@methode) March 10, 2017 Comments on a blog have always seemed to help a website ...

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Google Confirms: Don’t Use URL Fragments

The SEO community has long known that URL fragments such as http://www.example.com/page.html#something cannot be properly crawled by Google. As such Googlebot will only see page.html, regardless of what content may be dynamically displayed via Ajax as part of the #something fragment. This was confirmed by Google’s John Mueller via a Twitter post early this morning: @ryansiddle No. I'd recommend moving away ...

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Google Confirms: PageRank Is Still Being Used

Google’s PageRank came about, as we know it anyway, has been around for almost two decades – and Google’s Gary Illyes recently reminded us that it’s still very much alive. In a “DidYouKnow” tweet he states “DYK that after 18 years we’re still using PageRank (and 100s of other signals) in ranking?“. Check out the tweet below: DYK that after 18 ...

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DuckDuckGo Provided Over 4 Billion Search Results in 2016

If you haven’t been paying much attention to DuckDuckGo as a webmaster – now is THE time to start. According to the latest statistics – DuckDuckGo has had 4 billion searches in 2016, and these numbers are set to only go up throughout 2017. In fact on January 10th of 2017 DuckDuckGo served up 14 million searches! Some all around awesome ...

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Google & Bing Raise Sitemap File Size Limits to 50mb

Google and Bing both announced today that they have raised the file size limits on their sitemaps from 10mb up to 50mb. The 50,000 URL limit hasn’t changed however. Here is an excerpt directly from the Sitemap.org protocol: You can provide multiple Sitemap files, but each Sitemap file that you provide must have no more than 50,000 URLs and must ...

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Google Confirms: AMP Pages Don’t Require XML Sitemaps

Google’s John Mueller confirmed on Twitter that AMP pages do not require an XML sitemap to be picked up by Google. Simply making use of the rel=amphtml link is all that Google needs to find your AMP pages. @Kfowler325 @Kfowler325 No need for sitemaps for AMP pages — the rel=amphtml link is enough for us. — John Mueller (@JohnMu) October 13, ...

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Google Rolls Out New Tool to Test Your AMP Pages

Now that Google search results are fully AMP powered – blog owners will want to make sure they run valid AMP pages for their latest posts if they wish to obtain the display boost given to AMP-powered pages on mobile devices. To help all the new webmasters make sure their AMP pages are utilizing the proper structure and code Google ...

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Google Penguin 4.0 Is Among Us

Google has finally updated Penguin, the algorithm responsible for penalizing sites using spammy or black hat techniques in an attempt to game the system. The new update, deemed Penguin 4.0, brings with it a series of important changes. The most prominent one being that Penguin is now a real-time algorithm – meaning you no longer have to wait for Penguin to recrawl your ...

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Google Confirms: Search Results Are Officially AMP Powered

AMP pages have been slowly taking over search results, and more and more people have noticed the new pages, which often load in mere seconds. As of today Google has announced that AMP pages are now displaying for all users across the world! That means that, when available, you will see a website showcasing exactly the content you want, without ...

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New Schema Markup Added For Courses

These days almost anything can be learned via online courses or instructional videos, and Google is acknowledging that with the release of a new schema markup specifically for courses! Shoutout to Aaron Bradley who spotted this first and shared it on Twitter. Google introduces rich snippets for courses (before #schema.org/Course live) – https://t.co/IqslsDCHiD h/t @suzukik pic.twitter.com/5MU9VomfSB — Aaron Bradley (@aaranged) ...

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Google Announces A Mobile Interstitial Penalty Coming Jan 10th, 2017

Have you ever clicked through on a search result using your mobile phone only to find your page covered by an interstitial ad prompting you to download that websites app instead of browsing the mobile website? Annoying isn’t it? Google thinks so also , so starting January 10th, 2017 Google has announced they will roll out a new ranking penalty ...

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Google AdWords Call-Only Ads Now Display Business Name

Call-only ads in Google AdWords have been extremely popular since their launch – however one constant complaint from advertisers has been the lack of business name display. This finally appears to be changing as Josh Leibner of Red Ventures pointed out on Twitter a few days ago: Google .@AdWords Call-Only Ads are now pulling Business Name into the headline. #ppcchat ...

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Google Confirms: Adult Links Are Not Automatically Spam

Google’s John Mueller recently confirmed on Twitter that links coming from adult websites are not automatically viewed as spam. Assuming those links are natural links, and do not violate Google’s link guidelines, there is nothing wrong with them. @Marie_Haynes Adult sites aren't automatically spam, and links from them not automatically unnatural / problematic. — John Mueller (@JohnMu) August 5, 2016

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Add Schema Markup To Any Page Using The JSON-LD Schema Generator

JSON-LD is a relatively new, easy-to-use, JSON-based, link data format that allows you to easily and quickly add Schema structured markup tags to just about any page or website without modifying any of the HTML structure. The biggest benefit to JSON-LD is that the specified Schema markup is entirely separate from the HTML code – where you would normally find ...

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Google Is Rolling Out Another Mobile Friendly Ranking Boost

Google has been strongly pushing all webmasters to have mobile-friendly websites. The first major push happened back in April of 2015 when Google officially made mobile friendliness an SEO ranking signal. Now Google has announced that starting May of 2016 they will start rolling out another mobile ranking signal in an effort to help mobile users find better, more relevant, ...

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