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SEO Talk

SEO, or Search Engine Optimization, is an ever-changing game. Keeping up with just Google’s algorithm changes is a full-time job – but add Bing, Yahoo, and other search engines into the mix and things get really hectic. Here we offer a curated collection of the most important, relevant, and confirmed news from the SEO community.

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Google Confirms: Don’t Use URL Fragments

The SEO community has long known that URL fragments such as http://www.example.com/page.html#something cannot be properly crawled by Google. As such Googlebot will only see page.html, regardless of what content may be dynamically displayed via Ajax as part of the #something fragment. This was confirmed by Google’s John Mueller via a Twitter post early this morning: @ryansiddle No. I'd recommend moving away ...

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Google Confirms: PageRank Is Still Being Used

Google’s PageRank came about, as we know it anyway, has been around for almost two decades – and Google’s Gary Illyes recently reminded us that it’s still very much alive. In a “DidYouKnow” tweet he states “DYK that after 18 years we’re still using PageRank (and 100s of other signals) in ranking?“. Check out the tweet below: DYK that after 18 ...

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DuckDuckGo Provided Over 4 Billion Search Results in 2016

If you haven’t been paying much attention to DuckDuckGo as a webmaster – now is THE time to start. According to the latest statistics – DuckDuckGo has had 4 billion searches in 2016, and these numbers are set to only go up throughout 2017. In fact on January 10th of 2017 DuckDuckGo served up 14 million searches! Some all around awesome ...

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Google & Bing Raise Sitemap File Size Limits to 50mb

Google and Bing both announced today that they have raised the file size limits on their sitemaps from 10mb up to 50mb. The 50,000 URL limit hasn’t changed however. Here is an excerpt directly from the Sitemap.org protocol: You can provide multiple Sitemap files, but each Sitemap file that you provide must have no more than 50,000 URLs and must ...

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Google Confirms: AMP Pages Don’t Require XML Sitemaps

Google’s John Mueller confirmed on Twitter that AMP pages do not require an XML sitemap to be picked up by Google. Simply making use of the rel=amphtml link is all that Google needs to find your AMP pages. @Kfowler325 @Kfowler325 No need for sitemaps for AMP pages — the rel=amphtml link is enough for us. — John Mueller (@JohnMu) October 13, ...

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Google Rolls Out New Tool to Test Your AMP Pages

Now that Google search results are fully AMP powered – blog owners will want to make sure they run valid AMP pages for their latest posts if they wish to obtain the display boost given to AMP-powered pages on mobile devices. To help all the new webmasters make sure their AMP pages are utilizing the proper structure and code Google ...

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Google Penguin 4.0 Is Among Us

Google has finally updated Penguin, the algorithm responsible for penalizing sites using spammy or black hat techniques in an attempt to game the system. The new update, deemed Penguin 4.0, brings with it a series of important changes. The most prominent one being that Penguin is now a real-time algorithm – meaning you no longer have to wait for Penguin to recrawl your ...

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Google Confirms: Search Results Are Officially AMP Powered

AMP pages have been slowly taking over search results, and more and more people have noticed the new pages, which often load in mere seconds. As of today Google has announced that AMP pages are now displaying for all users across the world! That means that, when available, you will see a website showcasing exactly the content you want, without ...

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New Schema Markup Added For Courses

These days almost anything can be learned via online courses or instructional videos, and Google is acknowledging that with the release of a new schema markup specifically for courses! Shoutout to Aaron Bradley who spotted this first and shared it on Twitter. Google introduces rich snippets for courses (before #schema.org/Course live) – https://t.co/IqslsDCHiD h/t @suzukik pic.twitter.com/5MU9VomfSB — Aaron Bradley (@aaranged) ...

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Google Announces A Mobile Interstitial Penalty Coming Jan 10th, 2017

Have you ever clicked through on a search result using your mobile phone only to find your page covered by an interstitial ad prompting you to download that websites app instead of browsing the mobile website? Annoying isn’t it? Google thinks so also , so starting January 10th, 2017 Google has announced they will roll out a new ranking penalty ...

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Google AdWords Call-Only Ads Now Display Business Name

Call-only ads in Google AdWords have been extremely popular since their launch – however one constant complaint from advertisers has been the lack of business name display. This finally appears to be changing as Josh Leibner of Red Ventures pointed out on Twitter a few days ago: Google .@AdWords Call-Only Ads are now pulling Business Name into the headline. #ppcchat ...

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Google Confirms: Adult Links Are Not Automatically Spam

Google’s John Mueller recently confirmed on Twitter that links coming from adult websites are not automatically viewed as spam. Assuming those links are natural links, and do not violate Google’s link guidelines, there is nothing wrong with them. @Marie_Haynes Adult sites aren't automatically spam, and links from them not automatically unnatural / problematic. — John Mueller (@JohnMu) August 5, 2016

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Add Schema Markup To Any Page Using The JSON-LD Schema Generator

JSON-LD is a relatively new, easy-to-use, JSON-based, link data format that allows you to easily and quickly add Schema structured markup tags to just about any page or website without modifying any of the HTML structure. The biggest benefit to JSON-LD is that the specified Schema markup is entirely separate from the HTML code – where you would normally find ...

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Google Is Rolling Out Another Mobile Friendly Ranking Boost

Google has been strongly pushing all webmasters to have mobile-friendly websites. The first major push happened back in April of 2015 when Google officially made mobile friendliness an SEO ranking signal. Now Google has announced that starting May of 2016 they will start rolling out another mobile ranking signal in an effort to help mobile users find better, more relevant, ...

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Google Removing Public Access to PageRank

Google’s publically viewable PageRank hasn’t been updated in ages – and Google’s John Mueller stated back in 2014 that we probably shouldn’t expect to see it updated ever again. Frankly when Google dropped PageRank scores from Google Webmaster Tools (now Google Search Console) – alarm bells should’ve started going off. Alas there’s still plenty of places that you can still ...

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Google Begins Rolling Out Campaign Drafts and Experiments in AdWords

Google has began rolling out Google AdWords Campaign Drafts & Experiments – a new suite of features intended to let advertisers test and measure changes to their campaigns with ease. Things essentially break down into two main features: Drafts – which let you prepare and review multiple campaign changes without actually implementing any live changes. Experiments – which let you ...

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Google Confirms: No Need To NoFollow Related Posts

The majority of blog’s out there showcase “related” posts at the end of their blog post – and in most cases this content is automatically generated via a plugin – and a common concern is whether or not these auto-generated links need to be “nofollow“. And the final answer – no. Google’s John Mueller confirmed this in the following Google Hangout at ...

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Google Confirms: External Links Are Not A Ranking Factor

Yay! There’s more confirmations from Google! This time around Google’s John Mueller has stated that external links are not a ranking signal. The news came from a Google Hangout, and can be viewed here at 19:53 in the video. Our point of view, external links to other sites, so links from your site to other people’s sites isn’t specifically a ranking ...

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