In the past managing PPC campaigns for large accounts with lots of keywords and hundreds of ads was well … pretty much a pain in the ass. You’re ideal environment would require two screens, one running the Bing Ads Editor and one running the Bing Ads web UI. Thankfully that has all changed as Bing announced the ability to review and manage accounts with up to 1 million keywords, 500,000 ads, and 250,000 ad groups within the Bing Ads Web user interface.
The new bulk editing functionality allows you to make changes to the following areas in bulk:
Keywords: Bids, destination URLs, status
Campaigns: Budget changes, status changes
To help walk you through the new functionality I will leave you with the following Bing video:
Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He’s been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple – and online webmaster resources center; and Media Explode – a full service marketing agency.