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Bing Is No Longer Microsoft’s Money Pit – Finally Becomes Profitable

Bing has been looking like a money pit for Microsoft for years now with massive investments being made towards datacenter infrastructure. However something awesome has finally happened. This past week Microsoft held it’s first quarter earnings call for fiscal 2016 and announced that Bing is finally profitable! In all Bing contributed a cool $1 billion to Microsoft’s first quarter for fiscal 2016. This is awesome news because it means that Microsoft can start focusing on some more fun projects and throw some of that profitability back into Bing by creating more webmaster tools and advertising tools.

Overall the rest of the results are summarized in the following points. If you’d like you can check out the full report here.

  • Revenue was $20.4 billion GAAP, and $21.7 billion non-GAAP
  • Operating income was $5.8 billion GAAP, and $7.1 billion non-GAAP
  • Net income was $4.6 billion GAAP, and $5.4 billion non-GAAP
  • Earnings per share was $0.57 GAAP, and $0.67 non-GAAP

 

 

About Michael Boguslavskiy

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Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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