Home > Webmaster News > SEO Talk > Google Confirms: External Links Are Not A Ranking Factor

Google Confirms: External Links Are Not A Ranking Factor

Yay! There’s more confirmations from Google! This time around Google’s John Mueller has stated that external links are not a ranking signal. The news came from a Google Hangout, and can be viewed here at 19:53 in the video.

Our point of view, external links to other sites, so links from your site to other people’s sites isn’t specifically a ranking factor. But it can bring value to your content and that in turn can be relevant for us in search. And whether or not they are not followed, doesn’t really matter.

Just to be clear, we’re talking about external links – as in links on you’re website pointing to someone else’s website. These links only help the person you’re linking to – but they do nothing for you’re own ranking.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

Check Also

Website Loading

8 Steps to Decrease Website Loading Time by 50%

Does your website give a common tree sloth delusions of speedy grandeur? Do visitors sit ...

Like every other website, this site uses cookies to analyze our traffic. Cookies may also be utilized by our advertisers and partners. By using this website you agree to the use of said cookies. More Information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings, continuing to navigate past this message, or you click "Accept" below then you are consenting to the use of cookies on the Rapid Purple website.