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Google Confirms: SSL Ranking Boost Won’t Be Getting Any Stronger

Way back in 2014 Google announced the SSL ranking boost which gave a small ranking boost to all websites who switched over to HTTPS instead of HTTP. Since then talk about the SSL ranking boost has never really subsided – with people constantly looking to SSL as a quick way to increase their website rankings, and others constantly looking for an improvement in the ranking boost – hoping for it to become even stronger.

Rumors about past ranking boost improvements have been circulating around the interwebs for a while now, however it seems Google isn’t planning any increase to the SSL ranking boost at all. Check out the Google confirmation from Gary Illyes below:

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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