While we’re still on the topic of Google letting us know how they handle different aspects that the SEO community is constantly discussing. Now that we know how Google handles dynamically generated tabbed content, let’s see how Google handles all of the new top-level domain names that have came out.
In a post on the Google Webmaster Central blog John Mueller put together a quick FAQ that I urge all webmasters to read through. However here are some of the more popular questions:
Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?
A: Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.
Q: Will a .BRAND TLD be given any more or less weight than a .com?
A: No. Those TLDs will be treated the same as a other gTLDs. They will require the same geotargeting settings and configuration, and they won’t have more weight or influence in the way we crawl, index, or rank URLs.
Once again, I urge you all to read the full list of questions on the blog post here.