Statistica has released quiet an interesting report showing that the average cost of Google pay-per-click ads is steadily decreasing – all while Google’s revenue steadily increases showing a 20% increase in revenue for the 3rd quarter of 2014. So if you’ve been on the fence about making the jump into PPC marketing for your business – now looks like a good time to hop into it.
Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.