Home > Webmaster News > SEO Talk > Google Is Rolling Out Another Mobile Friendly Ranking Boost

Google Is Rolling Out Another Mobile Friendly Ranking Boost

Google has been strongly pushing all webmasters to have mobile-friendly websites. The first major push happened back in April of 2015 when Google officially made mobile friendliness an SEO ranking signal. Now Google has announced that starting May of 2016 they will start rolling out another mobile ranking signal in an effort to help mobile users find better, more relevant, mobile friendly websites for their searches.

Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.

For those of you who already have a mobile-friendly website that successfully passes the Google Mobile-Friendly Test, and adheres to the Google Webmaster Mobile Guide, this will only improve you’re rankings and you have nothing to worry about.

Everyone else really needs to start taking mobile users into consideration and start working on a mobile-friendly website design. Now if you choose to completely ignore having a mobile-friendly website, it doesn’t necessarily mean you’re going to be shoved to the ends of Google. If you have good content that is extremely relevant to a specific search query – you’ll still maintain you’re ranking … for now.

And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

Check Also

Website Loading

8 Steps to Decrease Website Loading Time by 50%

Does your website give a common tree sloth delusions of speedy grandeur? Do visitors sit ...

Like every other website, this site uses cookies to analyze our traffic. Cookies may also be utilized by our advertisers and partners. By using this website you agree to the use of said cookies. More Information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings, continuing to navigate past this message, or you click "Accept" below then you are consenting to the use of cookies on the Rapid Purple website.