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Invalid SSL Certificates Will Still Provide Google Ranking Boost

Earlier on this month Google announced that SSL-secured websites will receive a small ranking boost. Since then I have even converted the majority of Rapid Purple to run over an HTTPS connection. If you’ve been going through the conversion process yourself lately here’s a bit of news that Barry Schwartz found out which might make your life a little easier. As it turns out Google will give the ranking boost to all HTTPS sites – regardless of broken/invalid SSL certificates and content mismatch errors.

Granted this will probably change in the future – however for now while plenty of webmasters are going through the various HTTPS/SSL hiccups it’s nice to see Google being understanding and going easy on their requirements. So if you’ve been going crazy trying to perfect your websites HTTPS migration – enjoy the leniency.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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