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SEO Talk

SEO, or Search Engine Optimization, is an ever-changing game. Keeping up with just Google’s algorithm changes is a full-time job – but add Bing, Yahoo, and other search engines into the mix and things get really hectic. Here we offer a curated collection of the most important, relevant, and confirmed news from the SEO community.

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Google Updates Reconsideration Procedure

If your site isn’t appearing in Google search results, or it’s performing more poorly than it once did (and you believe that it does not violate Google’s Webmaster Guidelines), you can ask Google to reconsider your site. In the past you would receive notification that your reconsideration request has been received – with another notification once it was processed; however more and more webmasters ...

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Twitter Launches Web Analytics

Most businesses with any online presence, along with bloggers and webmasters, are aware of the benefits that Twitter can have on your business. There are SEO benefits, marketing and promotional benefits, and customer relationship benefits to name just a few. Fact is that you’re business or website has probably been mentioned on Twitter – even if you don’t have a ...

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Google Reworks Internal and External Site Links

Most of you by now probably utilize Google Webmaster Tools, and if not you really should be. For those who do use Webmaster Tools, chances are you have noticed that Webmaster Tools will only recognize internal links to your site if they exactly match your setup domain. For example http://www.rapidpurple.com links will not be displayed as internal links if I ...

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How Do I Get Listed By Ask.com

We often focus on Google, Bing and Yahoo and forget about some of the other great search engines out there – like Ask.com – the Q&A search engine. However while the ‘Big 3’ have their own set of webmaster tools which allow you to easily submit your website and manage it – Ask.com doesn’t have anything of the sort – ...

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Using The Right Words On Your Website = More Traffic

There’s no doubt that having a website for your brick and mortar business is crucial, and even necessary these days. However it’s not enough just to have any old website. You need a website that will draw traffic, aka visitors, who are surfing the web. These are visitors you wouldn’t otherwise have and they can make a huge difference in the ...

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Google Removes .CO.CC Domains from Index

Just a little while after we put together a list of free domain name providers Google decides to pull the plug on .CO.CC domains and remove them all from it’s index. Don’t believe me? Run a search for site:co.cc – nothing. Completely empty index. A post by Matt Cutts explains why this happened and what website owners can do: We ...

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Google, Should I Add “no-follow” To Banner Ads?

A good question was brought up in the Google Webmaster Help Forum: Should I add “no-follow” to my banner ads? In-short, maybe. It ultimately depends on where these ads are coming from in the first place. For example most advertising programs such as Comission Junction will send all their links through a URL which is specified as a no-follow via ...

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SEO or SEM?

To be highly effective, a company needs to employ multi-marketing strategies, using a variety of approaches to reach their intended audience. An increasingly popular approach due to its low costs and large rewards is search engine marketing (SEM). With any other form of advertising, whether it is on a billboard, TV ad, or ad copy in print, there is a ...

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Welcome Schema.org

Google, Yahoo and Bing have teamed up recently to develop Schema.org – a project aimed at creating and supporting a common set of schemas for structured data markup. To quote Google “Schema.org aims to be a one stop resource for webmasters looking to add markup to their pages to help search engines better understand their websites“. Since Apple doesn’t support ...

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Why So Many People Use Shortened URLs

Social networking and micro-blogging have become staples not just of personal communications, but also of website promotion and marketing. In these contexts, brevity is important, and long, unwieldy URL links sometimes won’t even fit within the allotted space allowed, such as the 140 characters allowed by Twitter. To avoid having to copy and paste long URLs, many people use URL-shortening ...

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eCommerce Tips for Effective SEO

Does it make a difference to SEO if I use blog.storename.com for my blog or storename.com/blog for the URL? There are arguments both ways for what is best. We have used both options for many websites we actively search engine optimize and have not seen that one way is better than the other. We?ve seen rankings increase with blog.storename.com and ...

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