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Penguin 2.0 Is Upon Us

Just last week Matt Cutt’s discussed the upcoming changes in terms of SEO for Google and stated that Penguin 2.0 is coming soon; and soon apparently means within a week. Yesterday, May 22 2013, Matt Cutt’s announced via a post on his blog that Penguin 2.0 has officially rolled out.

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

I haven’t seen any changes yet to any of my or my clients websites, however there does seem to be some complains over the search quality that Penguin 2.0 has brought upon. Personally I have no complaints yet, but if I do – ill be sure to post about it. Make sure to go over your Google Analytics this week and see what affect Penguin 2.0 has had on your site.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He’s been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple – and online webmaster resources center; and Media Explode – a full service marketing agency.

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