There’s no doubt that having a website for your brick and mortar business is crucial, and even necessary these days. However it’s not enough just to have any old website. You need a website that will draw traffic, aka visitors, who are surfing the web. These are visitors you wouldn’t otherwise have and they can make a huge difference in the success or failure of your online presence.
But how do you get these visitors who are surfing the web? By your choice of words…
- in your content
- in your content titles
- in your graphics titles
- behind the scenes of your site
- in your links to other pages of your site
Some words are better than others because they are searched for again and again by TONS of people. Some words, called longtail keywords, are searched for a lot yet have little competition from other sites (not as many sites use these keywords). If you use these favorable longtail keyword phrases it may mean you can land on page 1 in Google for the phrase; but how do you find these keywords?
I personally use, and highly recommend, Google Adwords Keyword Tool – which also includes a Traffic Analyzer allowing you to not only see how keywords are being used on your own website, but how many searches and clicks are being performed for that same keyword across all of Google’s sites.
The result of being on page 1 of the Google search engine is huge! Just think what it means if people find your website on the first page of their search – a marked influx of traffic and a big new market of people to market to. As usual if you need any assistance with the Adwords Keyword Tool or Traffic Analyzer – or just have some general questions about how you can market your website – feel free to contact me.