When it comes down to managing a successful PPC campaign you will eventually find yourself with a series of keywords or ad-copy that you know works, and that you tend to use as the basis of your new campaigns. As such having the ability to copy/paste keywords and ads across different campaigns is an amazingly useful feature – and one that gets quite a lot of use within Google AdWords. Bing wasn’t just going to leave their advertisers hanging though – and as such Bing has announced that you can now copy and paste your ads and keywords from campaign to campaign.
Those of you who also use Google AdWords will find the new Copy/Paste features conveniently located within the Edit dropdown as-well. You can also use keyboard shortcuts to access the Copy/Paste commands.