If anyone remembers – back in September of 2014 Yahoo bought Luminate – an advertising network – and then successfully shut it down. It seems almost a year later they finally decided what they were going to do with Luminate – at least in name form. In an email sent out this weekend to Yahoo Small Business customers Yahoo announced that Luminate will now be taking over the service:
After months of planning we’re excited to announce our new name, Luminate, and our new company, Aabaco Small Business, LLC. Aabaco Small Business, LLC is currently owned by Yahoo! Inc. but will become owned by Aabaco Holdings, Inc. (“Aabaco”) when Aabaco is spun off from Yahoo to its shareholders. Following the spin-off, Aabaco will be a separate company that will operate independently of Yahoo.
A seamless transition is promised over on the Luminate website – which finally got an update.