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Social media is a crucial part of any webmasters or business owners life. Get news, tips, and guides on using Twitter, Facebook, YouTube, Pinterest, Google+, and many other social tools.

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Facebook Is Rolling Out Video Covers Instead of Photo Covers

Facebook has been heavily focusing on video content for a while now. Recently they have started testing out letting pages utilize videos as their Facebook cover photo – which introduces some amazing new marketing opportunities. The new video cover starts to play as soon as a Facebook page loads, and works across desktop and mobile devices. Facebook hasn’t really made ...

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Facebook Pixel Can Now Track Website Actions & Form Submission Data

The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. ...

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Instagram Goes to War on Fake Accounts – Shuts Down Instagress

No social network likes fake accounts. Facebook is constantly purging them from their databases, with 30k of them being deleted just last week. The move was sure to expand to Instagram eventually where bots and third-party providers have been happily offering fake comments, likes, and followers, for a very long time. In-fact, a study from 2015 which examined over 10 million ...

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Facebook Deletes 30,000+ Fake Accounts

Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability to detect fake accounts – ...

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Can Facebook Messenger Make Money Via Ads?

Facebook Messenger is making tremendous strides recently as its popularity and use continues to grow. Recent reports show that Messenger holds 1.2 billion monthly active users as of April 2017, up from 1 billion in July 2016, which is an impressive 200 million user growth within a mere 8 month period. Needless to say these are some pretty impressive numbers, however ...

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Instagram Makes it Easier for Users to Contact Businesses

Ever since Instagram rolled out business profiles back in 2016 they’ve been steadily improving them to ensure that business owners can truly get the most from their business profiles. The most recent change aims to simplify the process a user goes through to contact a business by placing buttons to Call, Email, or get Directions below the main profile header. ...

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Twitter Plans To Sell Pre-Roll Ads on Periscope

I recently pointed out that Twitter’s growth is severely behind their competition, both with their user base growth and financially. As such Twitter needs to step things up, and the new plan to help generate some revenue is to start selling pre-roll ads on Periscope videos. Pre-roll ads are shown right before the start of a video, much like YouTube ...

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Love Conquers Like When It Comes To Facebook Reactions

Remember when Facebook first introduced the new reaction emoji buttons to supplement the original ?? Turns out Facebook wants to use those reactions to gauge what topics should be displayed within your personal newsfeed. For example reacting with ??, ?, or ? emojis signifies that you feel strongly about a specific topic, more strongly than if you were to simply give ...

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Facebook Videos Being Monetized With Ads

Facebook videos are extremely popular, extremely. By the end of 2016 Facebook users were watching 100 million hours of videos every single day! With this popularity it only made sense for Facebook to monetize their videos. What Facebook decided to do was integrate ads 20 seconds into their videos, and then share the revenues with their publishers. Currently the breakdown ...

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Customer Service on Twitter Just Got More Personal

Twitter is well aware of how popular their platform is for customer service. As such they have launched a new feature allowing customer service agents on Twitter to include their names and profile pictures inside Direct Messages. This gives the entire customer service interaction via Twitter a more personal approach. According to an internal Twitter study 77% of people are ...

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Facebook Videos Will Soon Auto-Play With Sound

Remember when it was a big deal that Facebook started auto-playing videos as you scrolled by them in your newsfeed? Facebook recently finished up testing auto-playing sound along with those videos – and apparently decided it was a good idea. So, coming soon, everyone gets auto-playing sound along with their auto-playing videos! People are watching and sharing more video on ...

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Twitter Growth Is Severly Behind It’s Competition

Twitter has many problems these days – and growth is one of the major ones. Over the course of  a 2 year span (2015 – 2016) Twitter has gained only 31 million active monthly users. A recent study showed Instagram gaining 300 million and Facebook gaining 467 million during the same year. Check out the full comparison below which sadly ...

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Vine Becomes Vine Camera

Back in October we heard about the official discontinuation of the Vine app – at least as we knew it. Until now everyone figured the Vine app would no longer serve a purpose at all – turning into just another app that gets deleted from your device (unless you still haven’t downloaded the Vines you wish to save). Turns out ...

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Facebook Introduces New Post Types

One of the most common mistakes business owners make with their Facebook pages is posting the same type of content over and over again. Nobody wants to be bombarded with the same style of promotional messages all the time – and Facebook wants to help you make new posts by offering an easy way to create them! Over the course ...

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Do It For The Vine, One Last Time

If you think it’s been a while since you’ve heard about any updates or changes to the Vine platform – you’d be right. Twitter has sat rather stagnant with Vine for a long time now, and as such when the official announcement regarding the closing of Vine came out yesterday – there wasn’t much surprise. Since 2013, millions of people ...

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Build Your Brand Awareness With Facebook Advertising

A major reason behind establishing an online presence for your business is brand awareness, and to help business owners build their brand awareness Facebook has began rolling out a brand new advertising objective specifically for brand awareness.  The new objective automatically optimizes your campaign towards reach and attention – focusing on reaching the largest number of people who spend a longer ...

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Facebook Starts Roll Out of New Business Pages Design

While everyone is focused on the first successful test flight of Aquila, the solar airplane Facebook designed to bring internet access to people living in remote locations – Facebook was busy beginning the roll-out of a brand new design for business pages – offering a much more open look and feel, and finally letting page managers use the entire real estate provided ...

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Facebook Has Over 1.6 Billion Active Monthly Users

Every now and again someone comes along and asks what the true importance of social media is for business owners, and luckily there is plenty of data available to answer that question. The latest from Statista showcases just how many monthly active users various social networks have, with Facebook in the lead with more than 1.6 billion active monthly users. Instagram ...

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