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Buffer Tells Us The Best Time To Send A Tweet

Ever sat there wondering what is the best time to send out a tweet? Most of us who handle any type of marketing on Twitter have pondered the same thought before and finally someone did something about it. Buffer, a service that lets you share articles and links across multiple social media channels simultaneously, decided to study 4.8 million tweets from 10,000 Twitter profiles over a 5 year period to determine just when the best time to send a tweet is.

Based on the Buffer report we have the following great stats:

  • The busiest period on Twitter is between noon and 1pm; while the least busiest time is between 3am and 4am.
  • Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average.
  • Tweets sent at the 9:00 p.m. hour in the U.S. earn the most retweets and favorites on average.
  • Evenings & night are ideal for retweets, replies, and favorites.

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I urge you to check out the full report here – and change your Twitter schedule to follow along with what we’ve learned from this report. For example – if the highest number of tweets are sent out between noon and 1pm – send out your tweets before everyone’s stream get’s overly filled up when there’s still a chance to have your tweets seen.

About Michael Boguslavskiy

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Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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