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Facebook Introduces A New Donate Now Call to Action Button

Back in December last year Facebook began rolling out Call to Action buttons for Facebook pages – something that by now I see on almost every Facebook page I visit. Unfortunately many of you business owners STILL haven’t made use of them – but that’s another story. Today I wanted to focus on the addition of a brand new Call-to-Action button called Donate Now.

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The new button can be utilized by non-profit organizations to collect donations – and when clicked displays a warning message which states “Make a donation to show your support. Not endorsed by or affiliated with Facebook.

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Facebook must recognize your business as a non-profit organization, which means you’re Page’s category will need to be set to Non-Profit Orgnanization in order to enable the Donate Now button. The new button is currently still in the roll-out phase and as such you may not see the option to add it to your own Facebook page just yet. If you don’t see it just give it a few days.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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