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Facebook Is The Most Popular Social Login Option

Social logins have always been immensely popular – however with so many different networks to choose from have you ever wondered what the most popular ones are? Back in December of 2014 Facebook and Google made up 80% of all social logins, but the Internet changes very quickly – so now that we’re half way through 2015 what do the numbers look like? What’s the most popular social login option?

Facebook¬†holds the lead with 66.7% of all social logins, with Google+ coming in second place with 20%. Twitter and Yahoo close up the rear with 6% and 4% respectively. The data comes from customer identity management firm Gigya who has published their Q2¬†“landscape of customer identity” figures.

The full infographic can be found below:

Gigya_Infographic_Q2_Social_Login_Final

 

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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