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Facebook Pixel Can Now Track Website Actions & Form Submission Data

The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the data submitted in those forms. The best part is : you don’t have to update your existing code at all! The existing Facebook Pixel code will handle everything.

Starting on May 19, 2017, the Facebook Pixel will be able to send button click data and page metadata from your website to improve your ads delivery and measurement with no further code changes required

As of this update the Facebook Pixel can track 9 different website actions listed below:

  • ViewContent – tracks whenever a specific page is viewed
  • Search – tracks when a search is made.
  • AddToCart – tracks when an Add-to-Cart button is clicked.
  • AddToWishlist – tracks when an Add-to-Wishlist button is clicked.
  • InitiateCheckout – tracks when a checkout process is started.
  • AddPaymentInfo – tracks when payment information is added in the checkout flow.
  • Purchase – tracks when a purchase is made/checkout process is finished.
  • Lead – tracks clicks for pricing or more info.
  • CompleteRegistration – tracks when any registration form is filled out and submitted.

For a detailed breakdown on how to make the most of these new trackable events by passing them custom parameters – check out the documentation here.

The new Facebook Pixel will automatically do it’s best to try to collect as much data as possible. However if you would rather Facebook Pixel doesn’t do this – you can turn off this new upgrade with a single line of code:

If you’d like to configure the Facebook Pixel to not send this additional information, you can add the line fbq(‘set’, ‘autoConfig’, ‘false’, ‘FB_PIXEL_ID’) above the init call in the Facebook Pixel Base code and the Facebook Pixel will no longer send this additional information.

Learn more about these changes and how to optimize your marketing campaigns for them on the Facebook Developers site.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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