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Important Stats From Facebooks 2014 Fiscal Report

Facebook released their 2014 financial report yesterday which showcases some interesting numbers. Numbers that directly argue every single statement ever made about the “evident decline in Facebook’s popularity”. To save you from having to read through the full report (unless you want to of-course) here are the top highlights. First the financials:

  • Revenue for the full year 2014 was $12.47 billion, an increase of 58% year-over-year.
  • Income from operations for the full year 2014 was $4.99 billion.
  • Net income for the full year 2014 was $2.94 billion.
  • Free cash flow for the full year 2014 was $3.63 billion.

While the above shows some clear growth in revenue, it’s also important to note that there is an 87% increase in costs from Q4 2013. It’ll be interesting to see things moving forward and how Facebook handles future growth. Speaking of growth:

  • Daily active users (DAUs) were 890 million on average for December 2014, an increase of 18% year-over-year.
  • Mobile DAUs were 745 million on average for December 2014, an increase of 34% year-over-year.
  • Monthly active users (MAUs) were 1.39 billion as of December 31, 2014, an increase of 13% year-over-year.
  • Mobile MAUs were 1.19 billion as of December 31, 2014, an increase of 26% year-over-year.

Feel free to download the full report here in PDF format.

About Michael Boguslavskiy

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Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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