Ever since Instagram rolled out business profiles back in 2016 they’ve been steadily improving them to ensure that business owners can truly get the most from their business profiles. The most recent change aims to simplify the process a user goes through to contact a business by placing buttons to Call, Email, or get Directions below the main profile header.
In the past these options were only available by clicking the Contact button on a profile and choosing from a pop-up list of options.
If you still haven’t upgraded to a business profile for your businesses Instagram account – your missing out on ALOT of awesome features. Check out my original post here which walks you through the process of upgrading to a free business profile. Also don’t forget to play with the new advertising features that you get access to as an Instagram business profile. Check out my guide on creating Instagram ads.
Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.