Home > Webmaster News > Social Media News > Twitter Plans To Sell Pre-Roll Ads on Periscope

Twitter Plans To Sell Pre-Roll Ads on Periscope

I recently pointed out that Twitter’s growth is severely behind their competition, both with their user base growth and financially. As such Twitter needs to step things up, and the new plan to help generate some revenue is to start selling pre-roll ads on Periscope videos.

Pre-roll ads are shown right before the start of a video, much like YouTube often does. The beauty of this is that Periscope users can now monetize their content, while businesses can now take advantage of a tremendous advertising opportunity. Periscope videos attract a lot of views, and getting your video ad to be seen by those people can be a great marketing boost for any business.

Ads on Periscope videos are a new way to use live and on-demand video to reach audiences at the most relevant moments. Periscope’s authentic and interactive nature brings people immediately into compelling live experiences and the conversation that surrounds them. From 360 degree and professionally-produced broadcasts to spontaneous mobile live video, stories can be shared through a range of video content.

The new ad program is currently being rolled out to select advertisers via Twitter Amplify; however it will be available more broadly in the next few months.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

Check Also

Instagram Goes to War on Fake Accounts – Shuts Down Instagress

No social network likes fake accounts. Facebook is constantly purging them from their databases, with ...

Like every other website, this site uses cookies to analyze our traffic. Cookies may also be utilized by our advertisers and partners. By using this website you agree to the use of said cookies. More Information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings, continuing to navigate past this message, or you click "Accept" below then you are consenting to the use of cookies on the Rapid Purple website.

Close