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Twitter Ventures Into eCommerce with Buy Now Buttons

There has long been question of the best monetization methods for Twitter beyond simply sponsored tweets and advertising – and with that comes their latest venture into the world of eCommerce by announcing buy now buttons.

Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet.


Impulse shopping works. Amazon is essentially built around it – showcasing you various different products on almost every single screen. And if Twitter can properly execute this and make it a quick and seamless flow then this can very well be a great new eCommerce opportunity.

As it sits right now the Buy Now is being tested with a handful of selected merchants and a handful of users. However from what I can see in their preview video (see below) – things look pretty promising.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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