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When Everyone Hates Your Product Name – Rename It Animate CC

What do you do when you have spent years developing a technology whose name has been utterly destroyed by the industry? When webmasters and web designers alike shudder at he mere mention of your technology? When other companies pioneer campaigns specifically against your technology? Surely you don’t just throw it all away and move on to something else right? At least you don’t if you’re Adobe – who have decided to go forth and kill Flash – and reanimate it as Adobe Animate CC.

Now there’s alot more than just a name change going on here. First off, HTML5 support is now front and center – since that’s what’s essentially replacing Flash animations. WebGL and 4K video support is also there, and of-course you can always resort back to SWF and AIR file formats if you must. Here’s a quick rundown of some other new features within Adobe Animate CC.

  • export for SVG animation;
  • vector art brushes;
  • colored onion skinning;
  • rotatable canvas;
  • deep integration with Adobe Stock;
  • integration with shared libraries.

So, goodbye Flash. Hello Adobe Animate. If you’re anxious to see more, Adobe will be giving a sneak peek of Adobe Animate on the Adobe live stream channel on Twitch, showing it both for animation and building games. You can find a complete schedule here. Otherwise the official release is scheduled for January – so look out for that in your Creative Cloud app.

 

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He’s been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple – and online webmaster resources center; and Media Explode – a full service marketing agency.

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