Home > Webmaster News > Webmaster Software & Tools > Opera Wants You To Have An Ad-Free Browsing Experience

Opera Wants You To Have An Ad-Free Browsing Experience

Opera is fed up with online advertising, and as such has announced a developer version of its browser, which comes with an ad-blocking technology which is turned on by default. For those totally against ad-blocking the technology can be turned off easily – however the ad blocking technology does offer a roughly 40% faster browsing experience when compared to third party ad-block plugins. Furthermore it doesn’t have much of the performance issues a separate extension would have since everything is integrated directly into the browser.

And that’s ultimately Opera’s problem. They understand that advertising has to exist to power many of the websites users use their browser to access – however they also want their users to have a fast and delay-free browsing experience. Talk about problems …

As our new research shows, most webpages today are significantly slowed down by bloated ads and heavy tracking. We don’t accept it — we want the Web to be a better place for us all, as users.

A rather interesting feature is the the ability to run benchmark tests which let you see how various tracking scripts and ads effect a websites load times. A great tool for developers working on perfecting their load times.

Check out the video above to get a preview of how the new technology works. Then head on over here to download the Opera Developer browser and experience an ad-less browsing experience for yourself.

About Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

Check Also

Understanding How Free Adult Websites Make Money

Ever since I put together the first article about how to build an adult website, ...

Like every other website, this site uses cookies to analyze our traffic. Cookies may also be utilized by our advertisers and partners. By using this website you agree to the use of said cookies. More Information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings, continuing to navigate past this message, or you click "Accept" below then you are consenting to the use of cookies on the Rapid Purple website.