Facebook today announced the launch of product advertisements allowing advertisers to showcase specific products and/or their entire product catalog. Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver the most relevant products to people. Products can be shown in single- or multi-product ad units.
Facebook product advertisements allow the use of various features to create an overall better ad experience. For example, when an advertiser uses automatic delivery of product ads, our system will turn off ads for specific products when they’re out of stock.
- Advertisers can automatically reach people who visited their website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
- Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.