Having a mobile friendly website has always been a good idea. You want your mobile visitors to be able to comfortably view your website and browse through your data. That said Google also wants to make sure you don’t forget about your mobile viewers – so as of April 21st Google plans to make mobile-friendliness a ranking signal – much in the same way that SSL is.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

This however does raise the question of what will happen to the websites built back during the 90’s that are text based, with no mobile friendliness. Will they now rank lower than a more modern, mobile friendly website if they’re content is still well researched and extremely relevant? What do you think?

Published by Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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