Canadian plastic-card maker Colourfast put together a beautiful infographic discussing what different thoughts and feelings are associated with various different aspects of a logo – such as the colors, font, and letter spacing.

Check out the infographic below:

1435336334-Colourfast-ThePsychologyBehindLogoDesigns (1)

Published by Michael Boguslavskiy

Michael Boguslavskiy is a full-stack developer & online presence consultant based out of New York City. He's been offering freelance marketing & development services for over a decade. He currently manages Rapid Purple - and online webmaster resources center; and Media Explode - a full service marketing agency.

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