As Super Bowl XLVIII comes around, GoDaddy is getting ready for their latest set of commercials. As has become tradition the last few years, GoDaddy runs 1 or more new commercials during the Super Bowl; last year focusing on the .co domain name.
“The Super Bowl ad strategy allows us to have fun and be edgy, and demonstrate how we help the little guy kick ass,” commented company CEO Blake Irving via a press release.
Last year, Go Daddy hired ad agency Deutsch New York to produce ad spots based on a theme called “It’s Go Time” featuring martial artist Jean-Claude Van Damme. This year, GoDaddy plans to continue its relationship with the ad firm, and I for one am curious where they’ll take it from here. The new Van Damme theme has taken away the risqué nature of GoDaddy’s previous marketing, allowing them to utilize new methods to grasp the users attention.
This year GoDaddy has announced that they will run 2 30-second ad slots, and while the domain registrar didn’t reveal exactly how the ads would be themed, it did note they would be somewhat different compared to years past. We do however have confirmation that at least one of the commercials will feature our favorite GoDaddy girl, Danica Patrick.