Bing has announced some great new targeting features which have been implemented into Bing Ads. These new features allow you much more control over your visibility and target radius for your Bing Ads.
First, new map features give advertisers a way to visualize where they are targeting on the map. “You can also add/remove targets from the map control.“
Improved radius targeting is the second announcement in the release, and lets advertisers be more granular. “Previously, we only allowed predefined increments of 5, 10, 20 etc miles as the radius.” Now, targeting allows for 1 mile to 500 miles or 1 kilometer to 800 kilometers.
The third update combines the ability to use radius targeting with location targeting for the same campaign and ad group.
