In the past managing PPC campaigns for large accounts with lots of keywords and hundreds of ads was well … pretty much a pain in the ass. You’re ideal environment would require two screens, one running the Bing Ads Editor and one running the Bing Ads web UI. Thankfully that has all changed as Bing announced the ability to review and manage accounts with up to 1 million keywords, 500,000 ads, and 250,000 ad groups within the Bing Ads Web user interface.
The new bulk editing functionality allows you to make changes to the following areas in bulk:
- Keywords: Bids, destination URLs, status
- Campaigns: Budget changes, status changes
To help walk you through the new functionality I will leave you with the following Bing video: