Facebook’s 3rd quarter earnings report came out a couple of days ago – and as expected Facebook brought in a substantial amount of revenue and generated quiet the income raise. However the important numbers within that report to us webmasters is the current user base. Based on this report Facebook currently has 1.35 billion monthly users, which is quiet impressive when you factor in that there are roughly 2.8 billion Internet users in the entire world. While growth has slowed down a bit, Facebook still managed to add a couple million new monthly users in the United States and Canada; and another 4 million in Europe. Another 16 million came from Asia and another 12 million from the rest of the world. If you were ever wondering why you need to be incorporating Facebook into your marketing campaign – that should answer it.
Moving right along Facebook also has 1.12 billion mobile users; and these mobile users made up 66% of the companies ad revenue. What does this mean? Mobile users are actively clicking on Facebook ads.