The ability to pin posts has been a tremendous tool for social media marketers ever since Facebook and Twitter announced this functionality earlier this year. Twitter is an extremely fast-paced environment and to truly take advantage of all the marketing it has to offer – you need to move just as fast. The downside here is that it’s hard to truly bring attention to the same post over and over again without it getting lost in other recent updates. This is where pinned posts have come into play. Many companies choose to pin customer compliments and experiences, others will make sure photos or announcements stay at the top. I personally always pin a holiday message the week or two prior to a big holiday.
Last week Google’s Dennis Troper announced on Google+ that you can now finally pin your G+ post to the top of your stream. So if you want people to see a specific post first, you can pin that post and even if it is weeks old, it will remain at the top of your profile.
Here is how you pin a post. You click on the arrow down on a specific post and click “Pin post”. When it is pinned, it will show a little pin icon on your pinned post.
